PERSONAL GROWTH WITHOUT ILLUSIONS!
Shoshana Zuboff
Professor, Social Psychologist, Author, Philosopher and Researcher
Shoshana Zuboff is the person who analysed search engines and social media and said: ‘You're not selling ads, you're selling people!’
Born in 1951 in the United States, she made her career at Harvard, studying how technology changes the way we live, work and — more recently — talking about how we are being watched. Her explosive book, The Age of Surveillance Capitalism, has become required reading for anyone who wants to understand how our data has become the new oil (in a very invasive way, too).
With a sharp eye and zero patience for corporate euphemisms, Zuboff shows how big tech has turned our actions, emotions and even indecision into commodities. She remains steadfast, warning of the danger before it turns into tragedy — let's hope that this time, someone listens.